Target Audiences

Our target audience would primarily be young males, of around 17-23. I don't think that the song would appeal to anyone of a younger age they probably wouldn't understand the strong morals that the song is trying to convey. Our target audience has to be of an age where they have experienced the ups and downs of relationships. I also think that the rough masculine tone of the song would primarily appeal to men rather than women. Geographically, I think the song would appeal to a primarily British or North American audience or countries in the western world and English

speaking nations, due to its typically British style. I think my typical target audience would be of an lower to middle class and have a lifestyle where they go to festivals, concerts and enjoy socialising, partying and going out with friends, possibly a student, they like to feel that the music they listen to is different and not mainstream.  I think that our typical target audience member would be either C,D or E on the JICNAR scale, as the majority of the fans would be students or unemployed. I think that the majority of our target audiences would be innovators, groupies or rebels, they are people who what to be different, yet want to be accepted in their own group at the same time.

Our secondary target audience is very different from our primary target audience, as the song is a similar classic rock style of songs from the 70s and 80s. So our secondary target audience would be males aged 40-60. Their geographical distribution would also be primarily western and British and we think that parents and fathers would make up the majority of this audience, as children may introduce music to their parents, Therefore the audience are people who are likely to have good relationships with their children. They may also come across our bands at festival or through internet searches looking for rock music, as our band have a similar classic rock style. I think that our secondary target audience would also be of a low to middle class and would range from D to B on the JICNAR scale, I think that there lifestyle would consist of going to pubs, bars, original festivals eg Glastonbry.