Emily Tedrake, a video commissioner for polymer records came into class yesterday to give us a speech about the commissioning process and to talk through some of the videos that she has been involvd in. She first explained to us that music videos usually have a budget of 1,000 to 100,000, and that they are made as part of a marketing campaign to sell the record. The style and content of the video will depend upon the budget provided. She also explained how the process takes one month in total with a one day (12hour) shoot. Emily's job is to find the correct director to do the job, by asking them for treatments.
One of the music videos that she has helped make includes "Overgrown" by james Blake and was directed by a top director. The treatment contained minimal pictures however was extremely detailed the director was very clear and focused with what he wanted to acheive. This is something that I feel my group and I need to consider when making the videos, we should try to potrtay our timeline and story board in as much deail as possible, talking more about the styling of the shot and the set/ costumes.
Good knowledgeable understanding evident of Emily’s talk. You seem to have benefited with the professional speaker providing information on actual practice. I like the way in which you have used this information and blogged this in relation to your coursework planning. Hopeful you will use this to good effect when you produce a treatment and timeline for your music video this week.
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