A blog of Jamal Edwards from the Guardian

  Jamal Edwards-founderer of SBTV

Jamal Edwards He suggests that to be successful you have to be creative and look for gaps in the market for an artist genre eg the space for an online e channel dedicated to grime music was wide open

Edwards filmed rappers preforming on backstreets, straight to the camera witch are raw, without studio gloss to create thrilling results, and however Edwards didn’t want to be restricted to this genre only. 

 - SBTV has been highly successful; it has had a total of 39million views, with over 50,000 subscribers and makes money from advertising

He signed a deal with Sony RCA to create his own imprint within the label 

He advises other young people to "chase your dream" ad don’t look at what other people are doing as this could "cloud your vision" and make it more difficult for you in the long run.

Jamal indicates that you should be a “rebel” and experiment and try out different options and be creative in location choices

I may make use of this notion when producing my own products through looking for a gap in the market for certain genres for example I may i feel there is a lack of female singer songwriters or I may select an interesting genre such as country.

I may also encourage my artist to be signed with or played on an internet channel rather than the TV as Jamal suggested. In this way, the songs can be marketed directly to its target audience, as well as being more cost effective.