We decided to abandon our "video killed the radio star" idea as we felt that the single was too well known and it would be hard to individualise and make our own, we would be selling the single on the success of bugles, rather than through our own marketing strategies. We also thaught that our concept is too extravagent and would be too expensive and difficult to deliver.
When we were looking around on the internet for an alternitive song, we all decided that we liked the style of the artic monkeys. When we did a youtube search we came across the song "Mardy bum" and we were supprised by the fact that it only had 300000 hits, which we thaught was very small for a band as well known as the Arctic Monkeys as well as no official music video.
Lydia had the origianl idea, then we sat round in our group and had a brainstorm of what we could include and what our concept should be.
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