Task 4 - How Did You Use Media Technologies in the Construction and Research, Planning and Evaluation Stages?

Pre Production:

In A2 I used a variety of different media technology's during the post production stage in order prepare me for the production stage of the music video.

For example I used the internet in the research and planning stage in order to research different artists work to establish conventions of different music genres and to give us some ideas about what to include in our music video, I also used the internet to research different target audiences to enable us to create a successful star image for our artist to the best of our ability. For example we looked on different artists websites such as the kooks and the Arctic monkeys in order to enable us to recognise conventions of bands in the rock/ indie genre. Throughout the research and planning stage we used the search engine Google to research ideas of our song Mardy Bum. Google also allowed us to listen our song on sound cloud.



In the pre production planning process we created an animatic storyboard using a Varity of digital technologies. We began by using a SonyNX300 camera to film each storyboard clip for 5 seconds, then we uploaded these clips on to the editing software final cut pro where we uploaded the song and cut the footage over the song  in order to give us a realistic representation of  what our final music video will look like in order to enable us to be more creative during the decision making process.







In the pre production process  I also used online software's such as Prezi and PowerPoint to present my ideas, for example I used power point to present my ideas about what costumes the actors should wear in the narrative as well as Prezi to present the cd digipacks of different artists of a similar indie rock genre to wonderland in order to help me understand conventions of album covers and maximise my creativity and come to a better understanding about what I want to include in wonderlands CD digipack.

Post production:

We also used digital technologies in the Post production stage in order to help us produce and develop our coursework.

For example we used the online software program Photoshop to help us to cut and develop a CD digipack and from this we learnt how to use some of the complex the tools which Photoshop contains such as overlay and saturation to help us create a near industry standard product, it also helped us to re-establish the star image of the band (through overlaying an image of the world, to reinforce our concept) whilst maximising our creativity.

We also used the internet in the post production stage to enable us to create a website for the artist, we went onto wix.com, which is a site which allows you to design your own website, this allowed us to be creative in our decisions of what images to include allowing us to establish our star image creating an effective marketing campaign.

Overall digital technologies have had a major imapact in recent years as both institutions and us as the consumers have greater accessibility to creativity, as well as allowing target auiences to engage with products. The internet is a vital component to our coursework and due to the fact that it is free, accessable and reliable, we are able to use the internet as the main tool to produce our coursework  The internet has also result in there being a rise in prosumerism whereby consumers have such accesses to these digital technologies that they are able to play the producers and produce their own products to near industry standard products Digital Technologies has made our campaign easier to share and transfer acting a media platform, allowing users to upload anywhere and any time allowing them to be more creative with a wider range of tools available.