Target Audiences

Shutter Island

Shutter Island has a varied target audience of all young adults, predominantly women. This is implied from Leonardo Dicaprios face dominating the poster, who is a major Hollywood heartthrob. The dark setting, with one illuminating flame indicates that the film involves tension, This coincides with the picture of a dark, distorted image of buildings. There is also the use of smoke. This indicates that the movie is going to be about suspension disorientation,which would appeal to a male audience. . To the side the text states "someone is missing", coinciding with the search light projecting in the picture indicates chaos, and suspense. These are factors which appeal to a younger audience.

The Gray

The movie poster for “The Gray” is designed for the filmto both young poeple and adults, predominantly males. Liam Neeson has a pained, hard, determined facial expression due to the fact that he is deeply frowning. He also has scratches and blood on his face, connoting that he is being hunted or in on the run. This notion is reinforced by his gray, overgrowing beard making hum look rugged. There is also snow falling over his face, implying that he is possibly in the arctics or in a freezing environment. This indicates that war and action will dominate the film, aspects that would be more attractive to older men.